Collaborations That Matter: Oddfunk’s Creative Crew
If you’re into streetwear that’s got soul, swagger, and a story, Oddfunk is probably already on your radar.
Yo, what’s good? If you’re into streetwear that’s got soul, swagger, and a story, Oddfunk is probably already on your radar. This Pakistan-born brand is serving up South Asian streetwear with a side of heritage and sustainability, blending ajrak prints and khadi vibes with urban edge. But what makes Oddfunk truly pop off is their knack for teaming up with local legends—artists, skaters, musicians, and athletes—who share their vibe of authenticity, rebellion, and cultural pride. In this article, we’re diving into the collabs that matter, spotlighting the creative sparks flying between Oddfunk and their desi dream team. From Karachi’s skateparks to Lahore’s underground rap scene, these partnerships are all about mutual values and making waves in the South Asian streetwear game. Let’s roll!
The Oddfunk Ethos: Heritage, Hustle, and Heart
Before we get into the collabs, let’s talk about what makes Oddfunk tick. Their ethos is like a perfectly mixed chai: rooted in Pakistan’s rich textile traditions (think handwoven khadi and intricate ajrak), stirred with a commitment to sustainability, and spiced with a love for urban subcultures. They’re not just dropping hoodies and tees; they’re crafting wearable stories that celebrate South Asian identity while challenging fast fashion’s wasteful ways. Oddfunk’s gear—made with organic cotton, recycled polyester, and eco-friendly dyes—supports local artisans and keeps the planet in mind.
Their collabs are an extension of this vibe. Oddfunk doesn’t just slap logos on stuff; they team up with creatives who get the desi hustle—people who are out here painting, skating, rapping, or running, all while repping their roots. These partnerships are about amplifying voices, preserving culture, and pushing streetwear into new territory. Ready to meet the crew? Let’s go.
Collab #1: Sindhi Artisans – The Heart of Ajrak
The Creative Spark
Oddfunk’s deepest collab is with the artisans of Sindh, the OGs of ajrak printing. This centuries-old block-printing technique, with its bold indigo and red patterns, is more than just a design—it’s a piece of Pakistan’s soul. Oddfunk works hand-in-hand with Sindhi craftsmen (and women!) to bring ajrak into streetwear, turning traditional textiles into hoodies, jackets, and caps that scream heritage but fit right into a skatepark or club.
Mutual Values
The artisans bring unmatched skill, passing down techniques that have survived colonial eras and globalization. Oddfunk brings the platform, ensuring these craftsmen get fair wages and global exposure. It’s a win-win: the artisans keep their craft alive, and Oddfunk gets to flex authentic, sustainable designs that stand out in a sea of mass-produced tees. Plus, every piece tells a story—those geometric patterns aren’t just pretty; they’re a nod to Sindh’s history of resilience and artistry.
The Output
Think an Oddfunk ajrak hoodie with hand-printed patterns, paired with black cargos for that street-ready look. Or a limited-edition ajrak cap, hand-stitched by a Sindhi artisan, that’s basically wearable art. These pieces aren’t just fashion; they’re a bridge between past and present, rural and urban.
Visual Vibes
Picture a Karachi pop-up: an artisan hand-printing ajrak under a canopy, while skaters in Oddfunk hoodies do tricks nearby. A TikTok video captures the scene—close-ups of the wooden blocks dipping into indigo, then a quick cut to a skater landing a 360 in the same print. Caption: “From Sindh to the streets. @OddfunkClothing x Artisans #DesiDrip.”
Collab #2: Karachi’s Skate Crew – Rolling with Rebellion
The Creative Spark
Karachi’s skate scene is raw, rebellious, and growing fast, and Oddfunk’s all about it. They’re teaming up with local skaters like the crew at Gizri Skatepark, where kids are grinding rails and dodging rickshaws. These skaters bring a DIY ethos that vibes perfectly with Oddfunk’s mission to challenge norms and rep subcultures. Inspired by global skate culture’s influence on streetwear (like Supreme’s roots in New York’s skate scene), Oddfunk’s collabs are about capturing that same energy in a desi context.
Mutual Values
Skaters and Oddfunk share a love for authenticity and nonconformity. Both reject the mainstream—skaters with their anti-establishment tricks, Oddfunk with their anti-fast-fashion stance. The brand supports the scene by sponsoring local skate events and designing gear that’s functional (loose fits for movement) and stylish (bold prints for clout). In return, skaters bring Oddfunk’s designs to life, rocking them in videos that rack up views on Insta.
The Output
The collab dropped a capsule collection featuring oversized tees with graffiti-inspired Urdu slogans like “Rasta Rok Na” (Don’t Stop the Path) and recycled polyester board shorts with subtle ajrak accents. They’re also planning a custom skate deck with hand-painted Sindhi motifs, perfect for both shredding and displaying. These pieces are built for the skatepark but look fire anywhere.
Visual Vibes
Imagine a mini-styling video: a skater in an Oddfunk tee cruises through Karachi’s Sea View, ollieing over curbs as Young Stunners’ “Afsanay” plays. The camera zooms in on the tee’s Urdu print, then cuts to the skater high-fiving their crew. Text overlay: “Skate hard, love soft. @OddfunkClothing #KarachiSkateVibes.”
Collab #3: Lahore’s Rap Rebels – Beats and Bars
The Creative Spark
Lahore’s underground rap scene is blowing up, with artists like Young Stunners and Talha Anjum spitting bars that mix desi pride with global hip-hop swagger. Oddfunk’s partnering with these rappers to create merch that’s as bold as their lyrics. Music and streetwear have always been tight (think Run-D.M.C.’s Adidas anthem in the ‘80s), and Oddfunk’s tapping into that legacy to amplify Pakistan’s rap revolution.
Mutual Values
Both Oddfunk and these rappers are about telling real stories—whether it’s through bars about street life or clothes that rep cultural roots. They share a commitment to authenticity, rejecting polished pop for raw, unfiltered expression. Oddfunk’s sustainable approach also vibes with the rappers’ push for social change, addressing issues like inequality in their music and merch designs.
The Output
The collab includes limited-edition hoodies with lyrics printed in Urdu calligraphy, like “Zindagi Ek Freestyle” (Life’s a Freestyle), and organic cotton tees with neon accents inspired by Lahore’s nightlife. They’re also working on a merch drop tied to a Young Stunners music video, featuring a khadi jacket with embroidered song titles. These pieces are perfect for concerts or late-night chai runs.
Visual Vibes
Picture a Lahore rooftop gig: Talha Anjum rocks an Oddfunk hoodie, spitting bars under neon lights. A TikTok clip shows him vibing, with close-ups of the hoodie’s calligraphy glowing in the dark. Fans in the crowd wear matching tees, hyping the collab. Caption: “Bars and drip, all desi. @OddfunkClothing x @YoungStunners #StreetBeats.”
Collab #4: Future Plans with Athletes – Running for Change
The Creative Spark
Oddfunk’s got big plans to team up with Pakistan’s rising athletes, like women cricketers or marathon runners from Karachi’s Lyari community. These athletes embody resilience and hustle, qualities that align with Oddfunk’s ethos of pushing boundaries. Streetwear’s long had ties to athletic culture (think Adidas’ early days with hip-hop artists), and Oddfunk wants to bring that energy to Pakistan’s sports scene.
Mutual Values
Athletes and Oddfunk share a drive to challenge stereotypes—whether it’s women breaking into male-dominated sports or a brand defying fast fashion’s norms. Both are about community impact: athletes inspire youth, while Oddfunk supports artisans and sustainability. The collab aims to celebrate these shared values, creating gear that’s functional for training but stylish enough for the streets.
The Output
The planned collection includes hemp-based athletic wear—think breathable tees and joggers with subtle desi motifs like cricket bat embroidery or Sindhi tile patterns. They’re also eyeing sneaker collabs with local artists to design kicks that blend sports performance with street cred. These pieces will support athletes’ charities, like girls’ sports programs in Lyari.
Visual Vibes
Imagine a mini-video: a female cricketer in an Oddfunk hemp tee smashes a six at a Karachi ground, then jogs off-field in matching joggers. The camera catches her sneakers’ Sindhi-inspired design. Soundtrack? A desi hip-hop track like AP Dhillon’s “Excuses.” Text overlay: “Run fast, rep deep. @OddfunkClothing x Athletes #DesiHustle.”
Why These Collabs Matter
Oddfunk’s partnerships aren’t just about dropping cool gear—they’re about building a community that celebrates South Asian culture while pushing for a better future. Each collab amplifies underrepresented voices, from Sindhi artisans to Karachi skaters to Lahore rappers. By using sustainable materials and ethical production, Oddfunk ensures these projects respect the planet and its people, aligning with Gen Z’s demand for authenticity (73% prioritize sustainability, per recent studies).
These collabs also tap into streetwear’s roots in subculture—skate, hip-hop, and art have always driven the scene, from Supreme’s skate shop days to Amiri’s ties with rappers like Drake. Oddfunk’s bringing that global energy to Pakistan, creating a desi streetwear movement that’s raw, real, and ready to go global.
Join the Oddfunk Crew
Oddfunk’s collabs are proof that streetwear can be more than fashion—it can be a platform for culture, creativity, and change. Whether it’s rocking an ajrak hoodie at a skatepark, a lyric-printed tee at a concert, or a hemp jogger on the field, you’re not just wearing Oddfunk; you’re repping a movement. So, hit up @oddfunkclothing on Insta, check out their latest drops, and tag them in your fits. Got a collab idea? Slide into their DMs. The desi streetwear wave is here, and Oddfunk’s leading the charge. Let’s make some noise!